Wednesday, January 11, 2012

Link Structure Must Be Carefully Planned

4:33 AM | Posted by template21 | | Edit Post
Link Structure Must Be Carefully Planned
First determine your Main Navigational Links. Using a template will help you ensure that you have your main navigational links on every page. These links will generally be graphical links made out of images, not text links. They should either go across the top of the page or down the left hand side.
We recommend a maximum of 10 main navigational links. A few more won't hurt, but try to realize your visitors need to find what they need and find it quickly.
After your main links, you may need to break your site down into sub categories or Sub Navigational Links. Your site may be divided into several sections; each of these sections would be accessible by a main link. From the main link, the section would break down into its own set of navigational links. For instance, the "About Us" section may be composed of several sub pages including "Mission Statement," "President,"
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Provide

4:27 AM | Posted by template21 | | Edit Post
You want to provide the highest-quality product and/or service to your customers.
Maintaining a high level of quality keeps your customers happy, increases your retention rates, and turns your clients into evangelists as they tell everyone about their excellent experience with your company. The same goes for the search engines. Their “product” is search results.
Google, Yahoo!, and Bing (and all other search engines) have their own unique algorithms for ranking websites within their index and search results. Going forward, we’ll refer to the website listings that are contained within a search engine’s index and displayed within the search results as organic listings. The search engines go to great lengths to try to provide the best organic results possible—ones that closely match the user’s search query. The search engines also display advertisements on the search results page. It’s the goal of the engines to display ads whose content is as relevant as possible to the user’s search query.
If a search engine consistently serves users with irrelevant, poor-quality results, users will go elsewhere for
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